Colour Award Spatial
Best Awards 2022
Auranga Residential Estates (ARE) is a boutique real estate agency operating solely within the extensive and master-planned community of Auranga in Drury. A bold, visual identity featuring an interplay of unorthodox colours and geometric patterns help to position ARE as a disruptor in an otherwise corporate real estate landscape. The ARE brand is imbued with a sense of playfulness whilst reflecting the diversity of the Auranga community. By creating an extensive palette paired with playful geometry, an implicit familiarity and humility is conveyed in form. The resulting visual language is flexible and adaptive, proving to be robust across different uses.
The Auranga Centre serves as the local headquarters for ARE and embodies the essence of the brand: friendly, eccentric, and humble. This spirit comes to life through the corrugated walls of a 20FT container. Inside, the striking exterior gives way to a simple, gallery-style room where each element has been carefully selected to represent a pillar. The bespoke, pill-shaped table, symbolising Anthropology, is a harmonious blend of form and function, incorporating practical and concealed storage.