Sarah Foote is a renovation designer, focusing on creating meticulously crafted and functional designs for homes with rich history and character. Briefed to contextualise Sarah's work and create clarity on her value. The visual identity was rooted in the principle of clarity. Drawing from Sarah's work to convey this idea, the identity draws inspiration from the characteristics of heritage homes and modern design cues, blending balancing them together to mirror the seamless results in her work. Sarah's straight forward and transparent style is represented in an aesthetic that is clean, devoid of clutter, directing attention to what matters.